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1. WENDY’S IS MISLEADING CONSUMERS WITH GREENHOUSE MOVE
Wendy's has not only refused to join the Fair Food Program (FFP), but has stopped buying tomatoes from Florida since the implementation of the FFP there. Wendy’s then moved purchasing tomatoes from Mexico but after choosing to leave Mexico’s produce industry and its culture of violence and corruption they have chosen to buy tomatoes from greenhouses in the USA and Canada.
2. WENDY'S HAS CHOSEN PUBLIC RELATIONS OVER HUMAN RIGHTS
Instead of joining the FFP and its widely-acclaimed, uniquely successful worker-driven model of social responsibility, Wendy's released a new supplier code of conduct that contains no effective mechanisms for worker participation or enforcement. Wendy's new code represents the very worst of the traditional corporate approach to social responsibility driven by public relations rather than human rights.
3. WENDY'S IS PROFITING FROM FARMWORKER POVERTY
Wendy's stands alone as the last of the five major fast food corporations in the country to refuse to join the FFP: McDonald's, Burger King, Yum!Brands and Subway are all doing the right thing and participating in the Program. By refusing to join, Wendy's is deriving a very real cost advantage over its competitors, while continuing to provide an alternative market for less reputable growers.
It all started when…
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